Social Media Marketing Tools
I’ve been doing some research into Social Media Marketing applications for scheduling and just making life easier in general. So far I’ve checked out Edgar, Kit and Hootsuite. Each of these has slightly different functionality and pricing so read on for a review of the product’s own explanations of their products.
In my mind, Hootsuite is the original tool for scheduling social media posts (correct me if I’m wrong :). Hootsuite have a variety of plans to suit different business needs and also offers a free product for individuals (up to 4 social accounts from memory). They support :
The big plus for Hootsuite is you can do blog posts and all the social media marketing in one place. Downside is no automation.
I think Hootsuite is a good option for most businesses, especially if you want total control. Two hours on Hootsuite can set you up for the week depending on your objectives. Pricing seems quite affordable for Sole Traders or Small Business and there are suitable options for large organisations with multiple authors as well. Link to Hootsuite below:
Meet Edgar is the second tool I came across in my pursuit of the ultimate Social Media Marketing assistant. Edgar seems like a great tool from it’s spiel although it does not cover all social media platforms, currently only supporting:
This can still get you a long way in social media. Edgar’s super sweet feature of creating a post ‘Library’ and intelligently posts your content based on how you tag them. It also re-posts old content, making the most of the time you put into creating content. This is a big plus given how much exposure your content gets the first time round (usually very little unfortunately) and allows new followers to be exposed to valuable content.
On the down side, it looks like the minimum cost is US$ 49/month with no free trial option that I could find. On the flip side, if you want to save heaps of time and really pump up your social media publishing, I would give Edgar a go. Link to Edgar below:
Number three in the social media helpers is Kit. Kit looks like it will really suit people who are big mobile phone users although it is not exclusively a mobile software. It uses automated text messages to create emails, adverts and social media posts. It also has a dashboard to monitor your efforts. Pricing starts at US$10 a month and offers a free trial.
This app will suit people who are happy to pay for adverts, who have their social media set up and use email to connect with customers. It will not suit people who are not updating products regularly. Overall Kit looks good, seems reasonably priced but will not suit everyone. Click below to see Kit:
And the winner is…..
Naa, I can’t choose a winner. It would be a hard choice between Hootsuite and Edgar given Edgar’s intelligence vs Hootsuite’s comprehensive platform coverage. And Kit has it’s own redeeming features…..
Need a Hand to Decide?
Each business has it’s own distinct requirements and a clear set of objectives based on thorough analysis will put you in the best position to make intelligent decisions. Natasha Berta Media is a consultancy who can help you decide what tools work best for you. Check out their services HERE or get in touch with them CONTACT
Which one sounds best suited to your needs?
Comment below 🙂